Industry: Automobile

EKA at Bharat Mobility 2025: A Vision in Action

EKA Mobility launched India’s largest range of Pure Electric Commercial Vehicles at Bharat Mobility 2025. IndiDesign had worked on the brand name, identity and brand articulation of the new venture from Pinnacle Industries. Now the task is to work on positioning and consolidating this position with appropriate messaging in suitable media formats. IndiDesign has added to the earlier visual language with new flourish and new messages. The communication started with aplomb, front page of main daily newspapers in India, all editions and an in-depth podcast with the CMD where he explained the vision. We worked on the pavilion design with all communication and assets at Bharat Mandapam to launch 14 products with consistent messaging. EKA has the largest range of Electric Commercial Vehicles in India. This was matched with the launch of a new website. Indi will take this communication ahead in the year with more activities.