Industry: Food & Beverages
Rebranding, Strategy Design, Packaging Design, Communication Design
Bhikharam Chandmal (BC) is a well-known snacks and sweets brand from Bikaner, Rajasthan. Now run by the fifth generation of the family, BC offers over 200 products and 750 varieties of snacks and sweets. With a presence in more than 15,000 stores across North and West India, exports to over 20 countries, and growing online reach, Bhikharam Chandmal continues to bring authentic taste to every corner of the world.
Our Work Together
IndiDesign has partnered with Bhikharam Chandmal for over a decade, leading their brand and business transformation, and shaping its modern identity. Starting with a fresh, rooted look, the collaboration evolved into a complete design ecosystem: visual identity, packaging systems, product photography, and communication design that stands out on the shelf.
We’ve created distinctive packaging and gifting formats, supported major national exhibitions, launched new product lines, and built a brand language that feels contemporary, warm, and deeply traditional.
The Impact
Rooted in its legacy yet open to innovation, Bhikharam Chandmal has grown more than 50x in revenue while staying true to its recipes and values. Today, it’s a household favourite for families across India and abroad.
What This Means
With these efforts, Bhikharam Chandmal has grown from a regional business to a respected leader in the snacks and sweets category, preserving its roots while building a modern, scalable identity.
Together, we are already planning the next big launch. This is just the beginning of our partnership and the journey to take the Bhikharam Chandmal brand to even greater heights.
Past Projects & Collaborations
From packaging systems to communication design, every project reflects our shared commitment to growing Bhikharam Chandmal as a trusted, modern brand.
Bhikharam Chandmal at The DesignIndia Show
The team at Bhikharam Chandmal are more than clients. They shares ideas, support design thinking, and collaborate with us as true partners, often extending their trust into our broader creative initiatives.
