ArtBela is an Art Consulting & Curation Company that helps its clients acquire appropriate and valuable Art. Founded by Pallavi Khandelwal, it is driven by the belief that, “Art is an enduring investment and a powerful expression of personality for all.” The company’s curating prowess is backed by its founder’s passion for Art and expertise in interior design. ArtBela brings together that passion and expertise to spotlight Art as an aesthetic and financial investment.
Offering personalised consultations for personal collections, corporate spaces, or investment purposes, ArtBela curates a diverse range of artworks. Seeking to encapsulate its dual expertise, the company approached IndiDesign to create an identity that seamlessly blends its artistic and financial dimensions into a singular entity and highlights its comprehensive suite of offerings.

Integrating Two Diverse Beliefs – Art and Investment

We identified the key challenges in portraying ArtBela’s expertise in Art Consulting & Curation that required integrating two diverse beliefs into a unifying brand identity.

Navigating these challenges, we brought together two seemingly unrelated sectors to create consistent messaging that enables clear communication for the brand.

An Identity Infused with Legacy

A company that offers Art curation and consultation services would need an identity that instantly connects with art lovers. Pallavi Khandelwal, the company’s founder, believes that her mother has made a significant contribution in nurturing her love for art from a very young age. The name “ArtBela” combines “Art” and “Bela” — a reference to her mother’s name — to create a brand name that creates instant recall among Art enthusiasts. ‘Bela’ also means pure, reinforcing ArtBela’s promise of authenticity.

The elements of ArtBela’s logo come together seamlessly to bring its visual identity to life. The window that encircles the identity symbolises a gateway to unique & diverse artistic avenues, an acknowledgement of the brand’s extensive selection of artists and artworks.

ArtBela’s signature “AB” is an organic form that stands as a mark of authenticity and balance between the dual value proposition of Art. It features prominently in the brand’s visual language, conveying ArtBela’s core values in all its communication.

The word mark uses a contemporary sans-serif typeface that prioritises clarity. Its well-balanced proportions and consistent spacing enhance readability, while the smooth, well-defined lines enhance legibility and minimise visual distractions.

ArtBela – Curating Expressions & Enabling Investments

ArtBela empowers Art enthusiasts to discover and own diverse range of art and make informed Art investments. Its new identity is a mark of the brand’s expertise and trust that promises authenticity in all their dealings.

Conveying sophistication with its simplicity, ArtBela’s identity showcases its prowess in curating art, experiences and expressions, positioning the brand as an authority in the field. Significantly, it highlights the brand’s unique distinction of empowering Art enthusiasts to make informed Art investments.

We have crafted ArtBela’s brand identity and positioning with a strategic design-led process. If you want us to lead your own transformational journey in a similar structured and planned manner, reach out to us at info@indidesign.in