Commodities to Conversation: Repositioning BigMint India Ferrous Week
Industry: Commodities
BigMint is a trusted platform for commodities-focused price reporting, market intelligence, and consulting.
BigMint India Ferrous Week (BIFW) is its flagship event; a national platform that brings together India’s ferrous ecosystem, spanning mining, manufacturing, infrastructure, energy, and logistics. Conceived to unify fragmented industry dialogues, BIFW aims to elevate India’s growing leadership in the global metals economy.
Shaping the Brand
IndiDesign was brought in to create the brand from the ground up; from naming and narrative to identity and experience. We coined the name BigMint India Ferrous Week, giving the new platform an identity that is expansive, purposeful, and future-ready.
We developed a bold and cohesive visual system across digital, print, spatial, and social media touchpoints, including brochures, invites, social media templates, and venue branding. A palette inspired by steel and energy combined with industrial textures and confident typography creates a distinctive and immersive brand language.
Making Its Mark
The inaugural edition of BigMint India Ferrous Week was held at JW Marriott, Kolkata, welcoming 750+ delegates, 60+ speakers, and 50+ exhibitors from across India and the Asia-Pacific. More than an event, it has become a space where sectors converge and conversations deepen, positioning BigMint as a convening force in the ferrous economy.
Commodities to Conversation: Repositioning BigMint India Ferrous Week
Industry: Commodities
BigMint is a trusted platform for commodities-focused price reporting, market intelligence, and consulting.
BigMint India Ferrous Week (BIFW) is its flagship event; a national platform that brings together India’s ferrous ecosystem, spanning mining, manufacturing, infrastructure, energy, and logistics. Conceived to unify fragmented industry dialogues, BIFW aims to elevate India’s growing leadership in the global metals economy.
Shaping the Brand
IndiDesign was brought in to create the brand from the ground up; from naming and narrative to identity and experience. We coined the name BigMint India Ferrous Week, giving the new platform an identity that is expansive, purposeful, and future-ready.
We developed a bold and cohesive visual system across digital, print, spatial, and social media touchpoints, including brochures, invites, social media templates, and venue branding. A palette inspired by steel and energy combined with industrial textures and confident typography creates a distinctive and immersive brand language.
Making Its Mark
The inaugural edition of BigMint India Ferrous Week was held at JW Marriott, Kolkata, welcoming 750+ delegates, 60+ speakers, and 50+ exhibitors from across India and the Asia-Pacific. More than an event, it has become a space where sectors converge and conversations deepen, positioning BigMint as a convening force in the ferrous economy.