Introduction: Legacy with a Vision
For over 60 years, Pragati Offset earned repute for print excellence, building a business defined by quality and innovation. While, behind the scenes, their packaging division quietly powering much of its progress, ready to shine in its own right.

Problem Statement: Unseen Strength
Despite delivering innovative packaging worldwide, Pragati’s packaging business faced a visibility gap. Even loyal clients mostly associated Pragati with printing. Facilities tours and in-depth stakeholder interviews by IndiDesign revealed not a lack of capability, but a need for recognition.

Transformation: Strategy Leading Growth
With IndiDesign’s subtle strategic direction, Pragati united its print and packaging legacy under a bold new brand, Pragati Pack & Print. The solution balanced tradition and transformation, giving both divisions shared pride and much needed market presence.

The Impact: One Small Shift, One Giant Leap
Pragati Pack & Print prepares to be the go-to partner for brands seeking excellence in both packaging and printing. What began as a minor strategy adjustment is powering a giant business transformation, honouring decades of reputation while empowering the next generation to lead.